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Beat the Blogging Blues: How to Think of Fresh Blog Topics

Beat the Blogging Blues: How to Think of Fresh Blog Topics

We all know that blogging for our business is important. Getting fresh, optimized content up on a regular basis has been proven to improve Google search rankings. Frequent and quality content creation has become even more essential since the Panda Update. Furthermore, updating our blogs continually also keeps clients and prospects interested and get’s them to take the next step. But how do we think of new and exciting topics to discuss each week?

Our first strategy is stockpiling. You know those times when you’re out on weekend, on vacation, or just relaxing in front of the TV and all of a sudden you have a thought that would make a great blog topic? Write those down! Keep a log of all of these ideas in your phone. This strategy ensures that you don’t forget them. Then all you have to do is pick one each week and run with it.

But what do you do if your stockpile has run dry? Sometimes we run through our list of brilliant blog topics and simply can’t think of any new ones. Then the stress of our impending blog deadline just adds to our writer’s block.

What should we do in this situation? Start by taking a deep breath. Then move on to another task or get up and walk around for a bit. “But I need to get this done right away,” you may say. Yes, but staring at a blank screen isn’t going to help anyone. A change of topic or scenery just may spark some think inside your mind that would be perfect for a blog post.

Still can’t think of anything after taking a break?

Try one of these three tips:

  • Write a Follow Up Post – Look back on your old blog posts. Are there any updates to one of your prior topics? Is there anything that you could expand on? Simply scanning your archives can get the creative juices flowing!
  • Read the Headlines – Pay attention to what’s going on in local and national media. What’s happening in your industry? Are there any emerging trends or technological advances? Even if the news stories do not relate directly to your business, you can comment on them and relate the key take-aways back to your brand and audience. Last week, we did just that by reacting to a recent story regarding All-State Insurance.
  • Follow the Calendar – You’re industry likely experiences seasonal patterns. Discussions of these patterns can make great blog posts. In fact, if you’re ambitious, you can get three blog posts out of every season: write one post at the beginning of the season to build anticipation; one mid-season post highlighting the best of the current offerings, and one farewell-to-the-season post that urges customers to come in and see what you’ve got before it’s too late! Following the calendar can also mean relating your blog to the weather. For example, if you own a restaurant, tell your customers to come and warm up in the winter with a comforting bowl of soup or hearty pasta dishes.

Still having a tough time coming up with creative and quality blog ideas, or simply too busy to write them? Contact us! Our copy writers will help you analyze your posting strategy, develop novel topics and craft read-worthy articles.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office