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Best Practices: Building a Better LinkedIn Profile

Best Practices: Building a Better LinkedIn Profile

While creating an effective LinkedIn company page is important, one can argue that supporting your business by cultivating your own personal LinkedIn profile is even more crucial. On LinkedIn, you are the face of your company and personal profiles allow you to take advantage of features that pages don’t have access to, such as Groups and Endorsements. In order to make the most of this platform, you must optimize your profile. Let’s review our best practices for building a better LinkedIn profile.

  • Current Photo:

    You’re LinkedIn photo should be a professional representation of your current self, not some poorly lit photo of you from a friends party. Photos of you and your child or pet are fine for Facebook, but on LinkedIn it sends the wrong message. You want colleagues, clients and other connections who’ve met you in real life to recognize you on LinkedIn. We also want to point out it should be a picture of you and not a company logo: save those for the company page.

  • Complete Profile:

    The next step is filling out every section that LinkedIn provides. A robust profile is much more impressive than one that merely provides the bare minimum. There are opportunities to connect and grow a relationship when people read your summary, review your education and interests.

  • Status Updates:

    42% of LinkedIn members update their profiles regularly. Yes, this means you should keep all of the information you provide on your profile up to date. But it also means that you should share relevant articles from industry media sources, comment on current trends and so on. Your updates allow you to be seen by your connections and stay in their mind for when they may need you or your organization.

  • Skills Matter:

    With a standard LinkedIn Profile you are allowed to list 50 skills that you possess, so take advantage of it! You may have noticed these as Endorsements. Other users can search LinkedIn based on skills to find individuals who have the expertise and experience they need. Make sure that you’re found by filling up your skills section.

  • Enhance Your Profile:

    LinkedIn now allows you to add videos, images, and documents to show off your projects. This lets you put your money where your mouth is, serving as tangible proof that backs up the skills that you possess.

These are just a few tips to help you put your best foot forward on LinkedIn. It all boils down to three C’s: Complete, Current and Consistent. Make sure that your profile is complete, the information you provide and your posts are current, and your skills and other items are consistent with your actual experience.

Feel Free to connect with our company page on LinkedIn or directly with Jennifer Shaheen. Let us know how LinkedIn is helping you grow your business.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office