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Beyond the Browser: Search & Social Media

Beyond the Browser: Search & Social Media

For a while now, business owners have been told that search and social media go together like peanut butter and jelly. Social media works well to capture customer attention, generate enthusiasm, and drive people to buy; search has been how people navigate the actual logistics of buying.

Several factors are coming together to change that paradigm. eMarketer reports that customers are increasingly using social media for both research and discovery. Facebook, Twitter, Pinterest, and Instagram have all introduced shopping features, making it easy for users to purchase the items they want without ever leaving the platform.

Search is currently the dominant way people research potential products – consumer reviews, as well as retailer and brand websites were the preferred source of information for all demographics – but it’s unclear how long that dynamic will last. A quarter of millennials cite ‘Social Media Interactions with Brands” as a go-to source for shopping information; it’s reasonable to expect that percentage to remain constant or grow in the years to come.

[Tweet ” Millennials cite ‘Social Media Interactions with Brands” as a go-to source for shopping info.”]

What does that mean for the small business owner? For one, it’s more vital than ever before to be sure all of the information in your social media profiles is current, accurate and complete. Consider how voice search works when filling out profiles; it’s important to have the important phrases customers are searching for appearing regularly and prominently.

It’s also a good idea to make sure the content that traditionally appears on your website’s FAQ page can be accessed via social media. This is easier on some platforms than others; make liberal use of links in posts to direct curious customers to where this information lives on your website. As the lines between social and search blur, be prepared for social sites to continue to expand their suite of search-like ad offerings. Now is the time to gather information on the amount of sales you’re currently realizing on social, how much of your website traffic begins on social media, and other factors you can use to determine whether investing in these ads makes sense for your business.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office