Skip to content

Big Changes Are Coming To Twitter: Will It Make A Difference To Your Business?

Big Changes Are Coming To Twitter: Will It Make A Difference To Your Business?

It’s been a busy week for Twitter. First and foremost, there was an announcement that the micro-blogging platform has reached an agreement with Google allowing Tweets to be displayed in search results – a monumental shift impacting the visibility of Twitter based content, which has already begun creeping off of the platform to prominence on other vehicles, including TV newscasts and websites.

Then Twitter’s CEO Dick Costolo admitted that Twitter’s been horrible at controlling abusive people on the site, significantly negatively impacting the user experience. The news that the culture will change, coupled with the higher visibility Twitter content can expect to receive going forward, means that many business owners will be forced to reconsider the value of Twitter to their marketing mix.

Twitter now offers exponentially more than the 140 character status updates it once offered. If you haven’t visited Twitter in a while, you should definitely do so now. Features included embedded images, videos, and buy buttons make the platform much more attractive to businesses who want to put their products and services out there. There are also several ways to share Twitter content on your other social media platforms and your own website, expanding the reach of any messaging you could benefit from.

[Tweet ” If you haven’t visited Twitter in a while, you should definitely do so now. “]

It’s no secret that Twitter has been struggling to find a viable revenue model. Although they have a devoted and active user base, the advertising revenue generated heretofore has been far less than desired. What we’re seeing is Twitter refining its offerings to make the prospect of purchasing advertising more attractive to you, the business owner. Now is a good time to assess what role Twitter plays in your marketing mix, including what content you’re currently sharing and whether or not it meets your needs. Google’s spotlight is coming fast. You want to make sure you’re ready for it.

Share This:

Book FREE Trial

We know that getting back into fitness is tough! Let us help you achieve your weight boxing workouts.

Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office