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Bigger is Better – At Least Where Images Are Concerned!

Bigger is Better – At Least Where Images Are Concerned!

One thing you’ll notice about the Technology Therapy blog – not to mention all the work we do for our clients on their websites and social media – is the presence of large, dynamic, eye-grabbing images. There’s a reason for that, and I have to say I’m thrilled to see those reasons eloquently spelled out in Tom Humbarger’s article, “Get 400% More from Your LinkedIn Company Page.”

While Humbarger’s article is focused on LinkedIn, the truth is that larger images work well on every social media platform. You have to remember that your customers are almost always viewing Facebook, Twitter, LinkedIn and even Pinterest on a smartphone or tablet, where smaller screen sizes force the eye to focus on imagery rather than teeny-tiny text.

Larger Images Get More Interaction

Humbarger’s research shows us he got 105% more interaction on a post that used a big image than the same exact post with a smaller version of the same exact image. That’s impressive – and entirely within your control! Every time you’re posting images to social media, you want them to be large enough to capture the viewer’s attention.

Custom Images Create Engagement

Another factor that we have found to be very important is the fact that images are custom. If your customers are on social media frequently (and they are!) the chances that they’ve run across the best, most popular stock images before. Being presented with the same image time and time again causes the viewer to tune it out; it’s just more visual noise in an already cluttered environment.

Custom images, by their very nature, haven’t been seen by anyone before. They’re novel and unique. That captures the attention and can create curiosity: what’s the story that goes with this attention grabbing picture?

The Marketing Sweet Spot: Large, Custom Imagesteam of world-class designers will be more than happy to help you out.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office