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Was Black Friday Bleak? 3 Things You Can Do To Boost Holiday Sales

Was Black Friday Bleak? 3 Things You Can Do To Boost Holiday Sales

Well, here we are. Black Friday – one of the biggest shopping days of the year – has come and gone. While the retailers around you enjoyed door busting crowds, your place was a little emptier. A lot emptier, maybe. So empty that your own employees bought something just to make you feel better…ouch.

A bleak Black Friday doesn’t mean your holiday season is destined to be a bust. It does however mean that you’ve got some serious hustling to do. With less than 30 shopping days remaining in the season, you have to be smart and move fast if you want to connect with your customers. Here are three rapid-results techniques you can use to get that cash register ringing:

Send a Great Email

Email marketing may sound like yesterday’s news, but the truth is that emails can and do get read – especially if they’re personal, relevant, and promise great savings. Think through an offer that your customers will have a hard time resisting, and send it in an email that will arrive either early in the morning, at the start of the workday, or during the noon hour. If possible, give your customers three ways to buy – instantly online is easiest for them, buy online pick up in store is also extremely popular, and of course they can always come to the store.

Text Messages Work

[Tweet “Text messages enjoy an almost 100% open rate.”]

Reach out to your best customers with targeted offers. Include pictures if you can, and make sure to keep the messaging very personal. Phrasing like “We got these in, thought they’d be just perfect for your granddaughter! Would you like us to hold one so you can check it out for yourself?” is surprisingly effective and is viewed as high touch customer service by most shoppers.

Pick Up the Phone and Call Your Customers

99% of the people reading this won’t try this idea, but the 1% who do will see increased sales as a result. Your sales team has customers they work with on a regular basis. Have them make a phone call, preferably at a time when it’s likely the call will go to voice mail, informing the customer about a sales event, a great deal on merchandise that would be relevant to that customer, or even an upcoming deadline for special orders. The call can be very brief and to the point, as long as your staffer sounds friendly and upbeat. Retail experts have been recommending this strategy for decades because it works!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office