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Boost Your Small Town Appeal by Partnering With Local Businesses

Boost Your Small Town Appeal by Partnering With Local Businesses

One of the smartest things a small business owner can do to boost their own business’ visibility and appeal is to partner with other relevant, nearby enterprises in joint promotional campaigns.

The benefits of partner promotions is immediately apparent: right off the bat, you have more resources, more energy, and more people involved than if you were running the promotional campaign on your own. Additionally, if you’re a relatively new business, partnering with a more established one is a great way to be introduced to those community members who may not have heard of you yet.

The key to successful joint marketing campaigns is due diligence. Select your partners in joint promotional campaigns very carefully. You want to work only with businesses who have an excellent reputation, that are capable of living up to their part of the bargain. Remember that your customers will judge you not only by how well you honor the promotion, but by how well your partner performs – this is a very serious matter.

Once you’ve found someone you’re comfortable working with, talk with them about what type of campaign would benefit both of you. It can take some time to figure out the ideal combination of offers that benefits you, benefits your partner, and makes the customer feel like they’re getting an irresistible deal. Nail down the dates on which you’re going to start and stop the joint campaign.

Make sure you’re clear on how the joint promotional campaign will be promoted. Articulate your expectations about online promotion, including mentions on each business’ homepage, blog entries, and social media postings. It’s also important to talk through traditional promotional methods, such as print and radio advertising, signage, and staff recommendations of the special deal. Make sure each partner knows what the other is doing to promote the special offer, as well as who is expected to pay for what portion of the marketing. Writing this all down in advance of the campaign is a great idea – it helps avoid any confusion or disputes after the fact.

Finally, once the promotion is launched, make a point of keeping the channels of communication clear and open between both businesses. You’ll want to know what your partner’s experience has been, and what you can expect, based on their business patterns. If done properly, a joint promotion can be a regularly occurring event that the customers of both businesses look forward to!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office