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Are You Bothered By Your Bounce Rate? 3 Things You Need To Know

Are You Bothered By Your Bounce Rate? 3 Things You Need To Know

Any fan of Technology Therapy Group knows we’re passionate about metrics. Measuring how customers behave on your website and social media is so important, and understanding the way users navigate through your digital presence can result in increased sales and greater profitability.
One of the metrics we talk about, and that many, many people get stressed out about, is the bounce rate. A bounce rate measures the percentage of visitors who leave your website after visiting a certain page. People see the bounce rate number, and aren’t sure what it means, and get freaked out. If this is you, keep reading. There’s 3 things you need to know:

[Tweet “The average bounce rate is between 30 and 70%.”]

  1. Bounce Rate Benchmarks

    If your bounce rate percentage is between 30 and 70%, you’re in keeping with the majority of websites. Anything under 30% is super excellent; anything over 70% is cause for concern and you need to take corrective action. Bear in mind that different types of websites have different typical average bounce rates. For a retail site, you can expect to see numbers between 20-40%; content heavy websites between 40-60%, and blogs can have average bounce rates as high as 98%.

  2. Page Load Times Are Very Important

    If you’re not happy with your bounce rate, the first thing you want to test is the page load speed. Slow loading pages are a primary driver of bounce rates: the slower the page, the higher the bounce rate will be. Self-loading multi-media content, such as videos or animated graphics, can cause unacceptable page load times. If this is an issue for your site, talk to your developer to see what can be done to improve matters.

  3. Don’t Be Afraid To Reorganize & Revamp Your Content

    If your page load speeds are okay, take a critical look at your content. Sometimes, simply creating better headlines and changing the page organization to give visitors a clear path to another portion of your website is all that is needed to bring that bounce rate down.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office