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Building a Custom Website: Understanding Your Options

Building a Custom Website: Understanding Your Options

When you’ve made the commitment to developing a new website, understanding all of your available options is imperative in order to create a site that will support your current and future goals. We’ve broken out a few of the styles of websites provided that you may want to be considering and discussing with your web team.

Defining the Vocabulary

As you’re browsing the web, you’ve most likely noticed that some websites appear differently on different browsers and devices, while others remain constant, forcing you to manipulate them to view them properly. It doesn’t take a developer to know that not all websites are created equal. But, do you know the proper vocab when describing the types of websites your considering? Are you aware of all of your options? Let’s explore the most popular types of sites.

  • Fixed Width Websites:

    Fixed width websites are confined to a set width, meaning that re-sizing the browser or viewing the website on different devices won’t change how the website looks. In an effort to make these sites visible on smaller screens, mobile device manufacturers scale them down to size. This often leaves the site too small to view until the users zooms in and manipulates the screen in order to see the content he or she wants.

  • Fluid Width Websites:

    These sites use percentages, rather than fixed metrics, as their widths. As a result, the scale accordingly as the browser or device size increases or decreases. This will not change how content is laid out on the site, it will simply scale it up or down, increasing usability for your site visitors.

  • Adaptive Websites:

    Adaptive websites are designed and developed with media queries that target specific device resolutions, thus, how the site appears will be dependent on the device resolution the media query identifies. Thus, the site adapts to the specific device detected. These websites may have either set or relative widths.

  • Responsive Websites:

    This has been said to be the most flexible type of website, as not only are they built on fluid grids, they are designed with specific breaks that allows content to both scale and adjust the layout of content differently depending on the size of the browser or the device on which it is opened.

    Responsive websites may also have fixed or fluid aspect ratios, not to be confused with fixed width and fluid width websites. With a fixed aspect ratio, a vertical padding will be applied in order to maintain the same relative dimensions on content. A fluid aspect ratio allows you to gradually decrease height as the width of your content or image is reduced. This allows short, wide images (think panoramic) that are beautifully displayed on large monitors to be scaled to fit mobile devices without coming too small to see.

Choosing the Top Site Design

As with many business decisions, choosing the best type of website for your company is often about balancing your budget with your goals. However, you must also consider your future goals, how your customers are using the web, and how they will evolve in the coming years.

Become familiar with all the options available for design and development and make choices that give your users the best experience and your business the opportunity to grow.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office