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Making Sure Your Business is Visible to Virtual Assistants

Making Sure Your Business is Visible to Virtual Assistants

Tech industry leaders are certain that people want to talk to their devices, and they’ve poured a ton of time, energy and resources into developing systems that can talk back. Apple has Siri, Microsoft has Cortana, Google has Google Assistant, Amazon has Alexa, and Facebook Messenger is in the process of rolling out M. These systems are designed to do a number of everyday tasks, including identifying and recommending local businesses of a specific type, such as an Italian restaurant or a nail salon. With that in mind, what’s involved in ensuring virtual assistants know about your business?

There is no one-size-fits-all answer to this question. Good SEO tactics remain essential, of course; Google Assistant delivers results using Google, while Alexa and Cortana rely on Bing. Siri users can choose which search engine they prefer; many choose Google, Bing is set as the default.

Additionally, we know virtual assistant systems rely heavily on map programs. If you haven’t done so recently, now is the time to review your business’ location on Apple Maps, Google Maps, and Bing Maps. Make sure the information listed there is accurate and that your description includes what type of business you are and relevant keywords.  It is important that all of your images include location keywords – instead of captioning your storefront picture as “Coffee Shop” try “Boston MA Coffee Shop”.

Finally, review sites have a direct impact on virtual assistant results.

[Tweet “All other factors being equal, a business that has more favorable Yelp reviews will be recommended more often than one with fewer or none at all.”]

We all know that Yelp is problematic, but business owners really don’t have the ability to opt out of the system. At a minimum, you’ll want to monitor your business’ reputation on these sites and respond to all reviews, negative and positive, promptly and professionally.

As time goes on and voice-search driven virtual assistants become more fully integrated into users’ everyday lives, we will learn more about the algorithmic factors determining results. It is also to be expected that advertising opportunities that prioritize one in the search results will eventually become available. We’ll keep you appraised of these new developments as they arise. Meanwhile, make sure your information is listed accurately on all relevant search sources and keep practicing those good SEO fundamentals!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office