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Buzzfeed’s Getting Better: What Tightening Editorial Standards Means for Social Media Marketing

Buzzfeed’s Getting Better: What Tightening Editorial Standards Means for Social Media Marketing

In a highly anticipated and much heralded move, the leadership team at Buzzfeed has announced a new suite of editorial guidelines. It’s a sign that the site, once best known for its ‘listicles’ and articles that were long on the funny and short on the facts, is starting to take its position as a news source far more seriously.

Editorial credibility is an important, but seldom discussed, aspect of creating an effective social media presence for your company. Your customers will judge you based upon the content you share via Facebook, Twitter, LinkedIn and Google +. If you’re getting informative articles from a less-than-credible source, it opens the door to questions about your own judgment.

Unfortunately, there’s no one-size-fits-all approach to determining editorial credibility. While some sources enjoy higher levels of regard than others, there’s no one source of information that’s believed to be universally correct. The sources that one audience believes to be of high value are considered to be absolutely ludicrous by another. This is one of the issues that’s polarizing our country right now – and it has an impact on the social media marketing decisions that you make.

[Tweet ” Your customers will judge you based upon the content you share”]

Do you know what news sources your customers turn to most? Do you understand what voices they consider to be credible? If you don’t know, it’s a good conversation to have with your core group of customers. The better you understand what type of information they find to be most valuable, the easier it becomes to provide them with content they’ll appreciate and share.

The content you share on social media needs to accomplish several goals. First and foremost, it needs to grab the customer’s attention. Second, it should inform, educate or entertain. Third, it should strengthen the relationship between your company and the customer – after all, you both like the same things. If the content doesn’t perform on all three levels, you need to discard it and look for something else.

This process can be time consuming, which is why many companies rely on content sources they know their customers appreciate. Buzzfeed has been one of these sources for many companies. The move toward tighter editorial standards & more ethical behavior is good news for these companies. We’d be thrilled to see other sites following suit. No matter what political perspective or social slant your customers appreciate, an increased focus on objectively observable facts and best practices will serve us all well.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office