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What Can You Do In 6 Seconds? Lowe’s Demonstrates the Power of Vine

What Can You Do In 6 Seconds? Lowe’s Demonstrates the Power of Vine

Vine is a social media platform that gives business owners the opportunity to share a six-second video that repeats on a loop. At first glance, the marketing potential of Vine isn’t necessarily obvious to everyone. After all, six seconds isn’t very long. What meaningful message could you possibly convey in that amount of time?

Lowe’s, the home improvement superstore, has been doing a great job with Vine. As you can see in this Ad Age article, the combination of a simple idea and a quirky, humorous presentation can make an effective marketing tool. Lowe’s branded their Vine campaign “Fix in Six”, and uses the platform to illustrate quick home improvement tips like removing floor scratches with walnuts or turning a tank top into a throw pillow.

Every business owner needs to be thinking about how they’re going to incorporate video into their marketing mix. You can choose a really short format like Vine, or longer pieces that appear on YouTube or Vimeo. Bear in mind that the average consumer is exposed to almost 250 marketing messages daily; they pay the most attention to video messages, particularly those that can be viewed on their smartphones.

The most effective Vine videos are both educational and entertaining. Lowe’s hit the nail on the head by providing useful tips in a humorous fashion. Think through how you could apply this model to your business. Identify ways you could show customers how to use your merchandise or offerings to improve their lives – and then see if there’s a funny way to present that instruction. A Vine video may take only 6 seconds to watch, but plan on spending quite a bit more time planning and creating your Vine.

After your Vine has been creating, maximize the return you’ll get from it by sharing it on other social media platforms, as well as your website. Six seconds isn’t very long – but it can be long enough to introduce new customers to your business, generate interest, and drive sales!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office