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You Can Reinvent The Wheel…But Do You Want To?

You Can Reinvent The Wheel…But Do You Want To?

“Do you know how hard it is to get a great picture of an aquarium filter in action?” I was recently asked. The person asking the question wasn’t a photographer. He owns a pet store, specializing in tropical fish and all the things you need to keep tropical fish happy. Photography wasn’t something he really did, but in the effort to get great images for his social media and website, he’d devoted quite a few hours on one of his very rare days ‘off’ to taking pictures of his merchandise.

Now, he wasn’t terribly impressed with his results. The photos weren’t bad, necessarily, but they weren’t really good, either. “This wouldn’t convince me to buy anything!” he said.

It was at that point we took a little journey together to the filter manufacturer’s website. There, we found beautiful images of this company’s products: high resolution, well-composed, beautifully lighted. A quick email confirmed that these images were indeed available for use on the retailer’s site. Total time commitment? Less than 15 minutes.

Better than that? The manufacturer also had two videos available for the retailer to use for marketing purposes – great news, as the odds of this retailer making their own videos were just about the same as the odds of them opening a sushi bar!

The moral of the story is simple. Make sure you’re checking with your vendors regularly to determine what kind of digital assets they’re willing to provide to help you sell their products. Images, videos, informative articles and other sales collateral provided by your vendors can be mixed in with your own original content to create a more robust and appealing experience for your visitor.

Many vendors are more than willing to share these items, as they understand that the more you sell, the more money they make. It’s a balancing act: you want to make sure your website and social media presence retains your own distinct brand identity while using your vendor’s marketing materials. The pet owner in question does a great job getting pictures of his customers with their pets, both in the store and throughout the community. Mixing those with manufacturer’s images has proven to be a winning combination on social media.

Think about what type of images, video or content can only be created by you, and research what may be available to you from your vendors. You want great, eye-catching content, but you don’t have to create it all yourself: that’s one of the secrets of smart digital marketing!

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office