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Can You Be Too Successful?

Can You Be Too Successful?

Full disclosure: we’re fans of Venmo here at the Technology Therapy Group – at least a few of us are users of the service, although of course we’d never do anything like betting on a football game!

The Big Game this past Sunday was full of surprises. It started with Lady Gaga, who turned in an amazing, classy performance of the national anthem. The game itself went counter to what many experts predicted; neither quarterback turned in the stellar performance they’ve proven to be capable of, and Denver, despite the odds, emerged victorious. Afterward, people who went to pay the wagers they’d made on the game’s outcome encountered one more surprise: the payment app Venmo was working slowing, and periodically, not at all.

[Tweet “The buzz that comes with being the service ‘everybody’ is using is priceless.”]

At first glance, this downtime may have seemed like a disaster. After all, if you’re an online service provider, the first thing you want to establish is that you’re absolutely reliable. People get very twitchy about their money: if they can’t confidently send funds and verify that the money went where they wanted it to – instantly – they’re going to want to know what is going on.

Venmo managed the slowdown by directing concerned users to Twitter, where status updates appeared throughout the evening until the service was back up to speed. This was the right way to handle the situation, although headlines did appear. Venmo’s performance hiccup was a dark cloud with a silver lining; the coverage of the slowdown raised awareness of the brand in a way that insinuated the service was just too popular for its own good. There are much worse messages to have out there about your brand: growth is a thing that can happen to accommodate surging demand, but the buzz that comes with being the service ‘everybody’ is using is priceless.

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Specialties:
Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Platforms/Tools:
Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress

Analyst/Strategist

Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Specialties:
Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Platforms/Tools:
Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office