Category for "Customer Service"

The I-Want-To-Know Moment

By

Imagine this: you’ve been invited to be the guest of honor at a fabulous party. Absolutely everybody will be there to see you being honored, including your grade school crush and that frenemy who always manages to one-up you, no matter what. Now answer this question: what are you going to wear? Almost everyone answers… Continue Reading »

Imagine How Instant Video Can Change Customer Service

By

Last month, Facebook added Instant Video capabilities to their Messenger app. It’s exactly what you’d expect: you can broadcast live video specifically to the person you’re messaging. It’s very similar to Skype, which is one of Facebook’s biggest competitors in the messaging space. Retailers and other business owners should be thinking about the role instant… Continue Reading »

Responding To Reviews: The Do’s and Don’ts

By

Reviews are so important. Eight out of ten customers do online research before visiting a store or making a purchase, and reviews make up a significant portion of the content they take into consideration. Auto Trader recently reported that users spent up to ten percent longer on the pages of dealers who displayed reviews on… Continue Reading »

Everybody Searching for a Hero: Lessons Learned from Lululemon

By

Lululemon has had a rough couple of years. The athletic leisurewear brand ran into trouble when their black yoga pants were too sheer, prompting a massive recall. Then Chip Wilson, founder and chairman of the brand’s board, was forced to step down after stating that not every woman has a body that looks good in… Continue Reading »