Category for "Customer Service"

Everybody Searching for a Hero: Lessons Learned from Lululemon

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Lululemon has had a rough couple of years. The athletic leisurewear brand ran into trouble when their black yoga pants were too sheer, prompting a massive recall. Then Chip Wilson, founder and chairman of the brand’s board, was forced to step down after stating that not every woman has a body that looks good in… Continue Reading »

Back to School Sales Strategies That Work

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The kids are loving summer vacation right now, but those fun days fade fast. Before you know it, the lucrative Back to School shopping season will be here. According to the National Retail Federation, last year shoppers spent an average of $630 per child, with the majority of that money going to apparel, footwear, supplies… Continue Reading »

Your Mission: Answer All Reviews in 30 Minutes – Or Less!

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Yelp, Angie’s List, and other review sites play a powerful role in influencing potential customers. 92% of customers read online reviews, and “star factor” is the number one criteria used to judge a business. Having a large number of reviews is desirable for two reasons. First, potential customers value having a depth of information available… Continue Reading »

How Do Your Customers Really Want You To Contact Them?

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MarketingSherpa has just released their latest research, which states that 60% of all customers prefer to receive updates and promotions via email. When given the option, customers prefer to set email frequency; giving the choice to receive emails daily, weekly, or monthly makes a significant difference in sign-up rates. Direct mail came in a customer’s… Continue Reading »