Category for "Data"

Last week, we discussed the pros and cons of observational data. While observational data is a rich source of information for content marketing purposes, it can’t answer every question a business owner has. Objective data is the data captured by your website and social media analytics, as well as insights captured by any other channel…. Continue Reading »

One of the most challenging aspects of being a business owner is making good decisions. The world is changing every day, and so are our customers. Figuring out the right thing to do in a dynamic environment is tricky. There are lots of people who will offer advice, but how do you know what’s right… Continue Reading »

If you’re interested in learning how data can help you grow your business, it’s helpful to understand what the different types of data are and what each one is used for. While the word data simply means facts and statistics collected for reference, that’s not enough of a definition to help you make sense of… Continue Reading »

One way to really understand observational data is to listen to Tricia Wang’s TED talk. Wang’s employer, a large cell phone company, had a question many business owners face: was it time to expand their business, and if so, was the market they were considering the right one to try to enter? Wang spent months… Continue Reading »