Category for "Digital Marketing Strategies"

Clique Marketing: Understand How To Connect

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Everything you really need to know about marketing you learned – in high school – and probably the hard way! Think back to your alma mater or picture a film like Mean Girls, Breakfast Club, or Sixteen Candles. High school is all about finding your place in society and discovering where you fit in. Everyone… Continue Reading »

Responding to Change: When to be Proactive, Patient & Reactive

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If you live in or frequently travel to NYC or you are an avid news follower, you’ve most likely heard about the proposed soda ban in the city. In order to encourage patrons to live healthier lifestyles, Mayor Michael Bloomberg proposed that restaurants should be restricted to selling soda and other sugary soft drinks in… Continue Reading »

Handling Missteps on the Web

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We’ve all had missteps and made mistakes, some more serious or public than others. There’s just no avoiding these glitches because in their very nature they are unplanned accidents. What we can control is the way we respond to our own slip-ups. To borrow from pop culture, let’s take a look at popular actress Jennifer… Continue Reading »

Lighten Up Your Marketing: Using Humor to Connect

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Who doesn’t appreciate a good laugh? Your customers sure do! Jokes, humorous pictures, silly memes, and viral videos can all bring a smile to your customers’ faces. But humor in your marketing can do so much more than that. Let’s discuss the benefits of using humor in your marketing and give you some tips on… Continue Reading »