Category for "Digital Marketing Strategies"

Friday Fun Fact: The Mobile Marketing Movement

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With the majority of mobile phone subscribers now owning smartphones, as opposed to their more primitive ancestors, it doesn’t take an expert researcher to know that mobile internet usage is huge. After all, these devices were invented to put the World Wide Web right at our fingertips, so why would we go back to tethering… Continue Reading »

You’re in Good Hands…Really?

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When we talk about the changes that digital marketing and especially social media have made in the way we do business today, one thing we have to consider is the fervent intensity with which the public now examines claims made by advertisers – and the lightning speed with which any disconnect between the objectively observable… Continue Reading »

Don’t Be a Bad Luck Brian: Double Check Your Work in 2013

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We’ve all had this problem before in the first weeks of January; whether we’re writing a check or taking down notes, we accidentally write the previous year. It’s a simple mistake that anyone can make out of sheer habit. For a whole year, we’ve been conditioned to date things 2012 and now all of a… Continue Reading »

visual marketing

Visual Marketing: Do You Get the Picture?

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The written word can skillfully describe who you are and what you do, but the old stand-by “a picture is worth a thousand words” may be more impactful. How else can we explain the growing popularity of infographics and Instagram, the viral sensation of memes, why photos get more likes than any other type of… Continue Reading »