Category for "Holiday Cheer"

Ho-Ho-Hold It: Should We Give Up on Holiday Shopping Season?

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I have to admit, when I read the Harvard Business Review’s recommendation that retailers give up the holiday shopping season, I was a little taken aback. The holiday shopping season is critical to retail – the National Retail Federation reports it can account for as much as 30% of a retailer’s annual revenue – so… Continue Reading »

The Holidays Are Coming: Let’s Talk Gift Guides

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The holiday season is a funny time. For some businesses, especially retailers, this is go-time; the three month period where sales have to be strong enough to carry them through the rest of the year. For other businesses, the weeks surrounding Christmas and New Year’s are slower than slow. One way to boost your sales,… Continue Reading »

Do You Have a Naughty List?

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Santa Claus is a famous list keeper. He’s got two that we know about –the Nice List, which details all the well behaved children and all the wonderful gifts they’re getting, and the Naughty List, which includes all the not-so-well-behaved kids who are getting coal in their stocking. Have you ever wondered what happened after… Continue Reading »