Category for "Holiday Cheer"

The Holidays Are Coming: Let’s Talk Gift Guides

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The holiday season is a funny time. For some businesses, especially retailers, this is go-time; the three month period where sales have to be strong enough to carry them through the rest of the year. For other businesses, the weeks surrounding Christmas and New Year’s are slower than slow. One way to boost your sales,… Continue Reading »

Do You Have a Naughty List?

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Santa Claus is a famous list keeper. He’s got two that we know about –the Nice List, which details all the well behaved children and all the wonderful gifts they’re getting, and the Naughty List, which includes all the not-so-well-behaved kids who are getting coal in their stocking. Have you ever wondered what happened after… Continue Reading »

Having a Special Holiday Event? Online Promotion is the Key to Big Sales!

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In-store holiday events are a powerful sales tool. Trunk shows, author signings, product demonstrations, flash sales and similar events give your customers two compelling reasons to come to your store: they’re something fun to do (and who doesn’t love that?) and it can be a very efficient way to get gifts for one or more… Continue Reading »

Christmas E-Cards For Your Last Minute Shoppers

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There are people out there who have all of their holiday shopping done already. We are not worried about these people. Let us shift our attention instead to the nearly 20% of American shoppers who wait until December 1st to start – and the one out of every two dozen people who really get down… Continue Reading »