Category for "holidays"

As Black Friday Approaches – 4 Ways to Boost Cyber Week Sales

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Retailer experts are predicting an increase in holiday season sales, with double digit growth in e-commerce expected. The busiest part of the fourth quarter is Cyber Week, which includes Black Friday, Small Business Saturday, and Cyber Monday. Here are 4 ways to help you capture your share of these sales: Black Friday searches have increased 80%… Continue Reading »

5 Ways to Make Black Friday Better

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If you’ve been in retail for any time at all, you’ve seen Black Friday change. Once the traditional kick off to the holiday shopping season, Black Friday is now part of a larger week-long shopping event. Small Business Saturday and Cyber Monday add to the excitement of the season – but they can make it… Continue Reading »

The Well-Dressed Website: Holiday Edition

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For brick and mortar businesses, putting up holiday décor is a standard operating procedure. But what about your digital décor? Today’s shoppers visit websites before, during, and after their in-store shopping visits. Is the aesthetic experience you’re creating online going to evoke the festive feelings your shoppers want? Your holiday branding should be both festive… Continue Reading »