Category for "holidays"

5 Ways to Make Black Friday Better


If you’ve been in retail for any time at all, you’ve seen Black Friday change. Once the traditional kick off to the holiday shopping season, Black Friday is now part of a larger week-long shopping event. Small Business Saturday and Cyber Monday add to the excitement of the season – but they can make it… Continue Reading »

The Well-Dressed Website: Holiday Edition


For brick and mortar businesses, putting up holiday décor is a standard operating procedure. But what about your digital décor? Today’s shoppers visit websites before, during, and after their in-store shopping visits. Is the aesthetic experience you’re creating online going to evoke the festive feelings your shoppers want? Your holiday branding should be both festive… Continue Reading »

40% of Holiday Digital Revenue Happens in One Week – Do You Know When It Is?


While in-store shopping continues to appeal to holiday shoppers, 89% of people plan on purchasing holiday gifts and seasonal items online, according to a study commissioned by Bazaarvoice, a retail software company.* Big brands and major retailers already have their [holiday] promotions in place. Click To Tweet Convenience and the ability to avoid crowds motivate… Continue Reading »