Category for "Jewelry Brand Marketing"

4 Things You Need to Know About Mapping the Customer Journey

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I’ve just gotten back from the Atlanta Jewelry Show, where I had the opportunity to discuss mapping the customer journey with a number of business owners, including retailers, manufacturers, and brands. Here are a few key points that arose out of that discussion that I’d like to share with you: Use your website analytics to… Continue Reading »

How Data Makes Good Stores Better: A Webinar for Jewelers & Luxury Retailers

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Save the date: on Monday, February 26th, at 2 pm est, David Geller, author of Geller’s Blue Book and a Quickbooks/POS expert will join Jennifer Shaheen, the Technology Therapist, to present “How Data Makes Good Stores Better.” Today’s jewelry customer expects a highly tailored shopping experience, on and offline. To provide this, jewelers need objective,… Continue Reading »

Have You Done A Year in Review?

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In the first few weeks of January, there’s lots of advice floating around out there advising brands to boldly move forward toward the goals and objectives they’ve set. It’s an exciting, optimistic time, when anything seems possible. To transform those possibilities into even more exciting realities, now is a really good time to do a… Continue Reading »

Don’t Be Afraid To Go Deep: Meaning Matters to Millennials

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In the January 2016 issue of Elle magazine, you’ll find an interview with designer Alexander Wang. Wang’s work may already be familiar to you – he was at Balenciaga for quite a while, and H&M after that. Some of the article features his new collection; think very high end bicycle chains, wrought in palladium or… Continue Reading »