Category for "Leading from the Front"

What’s Good for the Environment is Good for Your Business

By

Think your consumers don’t care about sustainability? Think again. According to GreenBiz: At least 75% of consumers report sustainability to be moderately to extremely important to them. 71% of consumers would pay more for brands that are sustainable. 57% of consumers say climate change has caused them to reassess their purchasing habits The events that… Continue Reading »

Digital Marketing Skills You Need This Year: Key Platform Pivots & Channel Changes for 2021

By

Just as life “as we knew it” shifted and changed in 2020, so did many of the mediums we use to promote our businesses and connect with our customers. Here’s what you need to know regarding what changed in digital marketing in 2020 and how this should impact your DIY Digital Marketing efforts going forward…… Continue Reading »

It’s Okay to Ask for Help When Marketing Your Small Business Yourself

By

Did you decide to dive into managing your small business’s marketing efforts in 2020 or 2021? If so, you’re not alone. According to Fundera’s Small Business Marketing Statistics and Trends (2021), 47% of small business owners are now handling their marketing entirely on their own. Here at TTG, this is what we refer to as… Continue Reading »

Crafting the COVID-19 Customer Experience

By

The COVID-19 pandemic has put business owners in a situation that’s totally out of their control. In many states, the decision whether to open your doors is no longer yours. Government authorities are requiring non-essential businesses to close, with no certain re-open date identified. It’s fair to say things are a little chaotic for everyone…. Continue Reading »