Category for "Leading from the Front"

Dream A Better Dream: Why Businesses Pivot

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Vision changes with experience. This is especially true for business owners. Launching and growing a company impacts the way you see and understand many things – yourself, your industry, the marketplace as a whole. Assessing the results of decisions made emphasizes the fact that opportunities still remain to do things differently, should an alternative route… Continue Reading »

Business Owners, Do You Even Know What You Want?

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The very first step in any marketing campaign is identifying the desired outcome. I often ask clients if they’re hoping to increase sales or boost the number of customers they have. These two outcomes sound similar, but they’re really not identical. As a business owner, you have to make a strategic choice. Where Is Your… Continue Reading »

Touching or Tacky: When Brands Should & Shouldn’t Comment on Current Events

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Prince’s death came as a big shock to music lovers around the world. News that the 57 year old musician had passed away caused instant headlines and a massive outpouring of grief on social media. In the midst of it all, Cheerios, which is based out of Minnesota, Prince’s home state, Tweeted an image that… Continue Reading »

Google is Your Friend

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Introducing a simple Google search into your creative process can save your company from a PR nightmare. Most business owners know that a certain amount of due diligence is an integral part of naming their company, but when it comes to naming product lines or individual products, service offerings, sales events, or even spaces within… Continue Reading »