Category for "Leading from the Front"

CT Expo Panel: Traditions, Innovations & New Trends in Digital Advertising

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On Thursday June 6th I had the opportunity to be one of three panelists at the CT Business Expo. Our panel gave audience members an opportunity to ask questions about their businesses as it relates to marketing today. Here are some key takeaways from the discussion. Marketing Mix: As businesses we cannot just rely on… Continue Reading »

To Be Able To Lead, You Have To Be Able To Listen

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There are business owners who are very, very hesitant to embrace social media. They understand how important social media is in today’s business environment – after all, as research firm Chadwick, Martin, Bailey points out, “…an impressive 51% of Facebook fans and 67% of Twitter followers are more likely to buy the brands they follow… Continue Reading »

Getting It Right In 2013

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As 2013 approaches, we must ask ourselves what will allow us to “get it right” with technology in the New Year. This year we had to adapt our SEO practices to Google Penguin and continued Panda updates, adjust to Facebook’s new Timeline, learn how to leverage Pinterest for business, and enhance the user web experience… Continue Reading »