Category for "Leading from the Front"

Six Ways To Strengthen Your Story Telling Skills

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Story telling is the cornerstone of effective marketing. Every brand has a narrative; a story about who you are, what you do, and what makes you unique in the world. Experiencing this story over and over and over again helps the customer understand and remember who you are. Story telling is the cornerstone of effective… Continue Reading »

Bye Felicia: Shutting Down Haters is the New Black

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Once upon a time, we were told the customer is always right. But not everyone on social media is your customer, and sometimes, those people are really, really wrong. Some of the world’s top brands, including General Mills and Nike, have had to deal with hundreds, even thousands, of hateful comments on their social media… Continue Reading »

16 Digital Marketing Essentials for 2016

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Here we are, officially in 2016. The year ahead is packed with potential, but to make the most of the opportunities that are out there, you need to have the right digital marketing tools available to you. It’s a great time to do an inventory to gain clarity of which of these essentials you already… Continue Reading »

Intimacy on Instagram: Controlling Who Can See Your Content Makes Sense

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If you’ve been reading this blog for any time at all, you know I love fashion. Fashion Week is one of my favorite times of the year: I love seeing what all the best designers have been working on. But this year, I’m a little surprised at myself. One of my very favorite looks from… Continue Reading »