Category for "Leading from the Front"

2014’s Top Word Isn’t A Word at All…What Does This Mean for Your Business?

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Global Language Monitor, a Texan think tank that researches and tracks language trends, has just released their annual report on the most popular and influential phrases people are using. For the first time ever, the most popular word isn’t a word at all. It’s an emoji – a symbol composed of typographical characters. Emojis are… Continue Reading »

Where Will Your Business Be A Year From Now?

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The end of the year has always been an interesting time for me. Like many people, I find myself looking at what was accomplished over the course of the past twelve months. This can be an emotionally charged experience – if everything was wonderful, you find yourself feeling really good; if things maybe weren’t so… Continue Reading »

It’s All Coming Up Bull: Cards Against Humanity’s Black Friday Stunt

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Black Friday seems like an obvious opportunity to boost merchandise sales. Retailers everywhere, both traditional brick and mortar and online stores, clamor to offer the best deals and capture as much of the revenue from one of the biggest shopping days of the year as possible. However, Cards Against Humanity took a different approach. In… Continue Reading »

A Minute of Research Can Save You an Hour of Headaches – and Maybe Even Your Company

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Mary Mickel and Ali Slutsky are two Texas PR professionals who wanted to start an agency specializing in the hospitality and restaurant industry. They named their new venture Strange Fruit – a title that’s also shared by Billie Holiday’s iconic song about the lynching of African-Americans. The outrage on Twitter was immediate and widespread. To… Continue Reading »