Category for "Search Engine Marketing"

Our Top 8 Underrated Search Ranking Factors

By

When we think of factors that lead to high search rankings in Google, things like keywords, click-through rates, and meta data, but there are a number indicators that impact search results more than you may realize. Some of these items have been relevant since SEO’s inception but have been overshadowed by our obsession with keywords…. Continue Reading »

Have You Seen the SEO Light?

By

For some time now, we’ve touted the importance of consistent, quality content and user satisfaction over the classic SEO techniques. Big name tech and business publications like Forbes and Mashable have even gone so far as to speculate the “Death of SEO.” Though we certainly wouldn’t denounce SEO best practices, we do agree that the… Continue Reading »

Panda 4.0: A Reminder for SEO Lessons that Bear Repeating

By

Google rolled out yet another Panda update, known has Panda 4.0, at the end of May, affecting up to 7.5% of search queries – which is a greater impact than all Panda updates and data refreshes since its initial launch. This update continues to target sites with low quality or duplicate content, specifically hitting sites… Continue Reading »

Where is That Pesky SEO On-Switch?

By

There’s one common frustration that unites all small business owners, no matter what industry you’re in: the customer who just doesn’t get it. It could be the home buyer who refuses to accept that you’re not going to get a 4 bedroom, 3 bath, newly remodeled home within commuting distance of Manhattan for under $100,000…. Continue Reading »