Category for "Search Engine Marketing"

The SEO Balancing Act

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Some days SEO seems more art than science. Google’s algorithms change so frequently and their team gives webmasters what is often vague advice regarding complying with their standards and boosting rankings. Still, there are proven tactics for maintaining and improving your search rankings. The key: time, dedication, and a balanced focus between the big picture… Continue Reading »

Seeing Red: SEO Red Flags & How to Spot Them

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With SEO standards evolving on an almost weekly basis, it can be tough to keep up, let alone to discern the companies who are complying to the most current best practices from those who continue to attempt cutting corners with black hat techniques. Now more than ever, it’s crucial to research your SEO’s reputation, as… Continue Reading »

Be Our Guest? Changes in Guest Blogging Standards

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Guest blogging, like many SEO techniques, has gone from a practice that once helped boosted Google rankings to one that will have the exact opposite effect. As Google moves from a focus on inbound links to a focus on content and user satisfaction, guest blogging as many SEOs know it is becoming obsolete. But that’s… Continue Reading »

Link Building vs Link Earning: An SEO’s Guide

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In a time when “Quality Content” is touted as the prevailing factor contributing to SEM, many webmasters have become frustrated at the lack of tangible, definitive tactics to improve search rankings. It seems we’ve left the age of if I do X (list my website on 100 web directories, for instance), I will get Y… Continue Reading »