Category for "Search Engine Marketing"

Panda 4.0: A Reminder for SEO Lessons that Bear Repeating

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Google rolled out yet another Panda update, known has Panda 4.0, at the end of May, affecting up to 7.5% of search queries – which is a greater impact than all Panda updates and data refreshes since its initial launch. This update continues to target sites with low quality or duplicate content, specifically hitting sites… Continue Reading »

Where is That Pesky SEO On-Switch?

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There’s one common frustration that unites all small business owners, no matter what industry you’re in: the customer who just doesn’t get it. It could be the home buyer who refuses to accept that you’re not going to get a 4 bedroom, 3 bath, newly remodeled home within commuting distance of Manhattan for under $100,000…. Continue Reading »

The SEO Balancing Act

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Some days SEO seems more art than science. Google’s algorithms change so frequently and their team gives webmasters what is often vague advice regarding complying with their standards and boosting rankings. Still, there are proven tactics for maintaining and improving your search rankings. The key: time, dedication, and a balanced focus between the big picture… Continue Reading »

Seeing Red: SEO Red Flags & How to Spot Them

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With SEO standards evolving on an almost weekly basis, it can be tough to keep up, let alone to discern the companies who are complying to the most current best practices from those who continue to attempt cutting corners with black hat techniques. Now more than ever, it’s crucial to research your SEO’s reputation, as… Continue Reading »