Category for "Search Engine Marketing"

Be Our Guest? Changes in Guest Blogging Standards

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Guest blogging, like many SEO techniques, has gone from a practice that once helped boosted Google rankings to one that will have the exact opposite effect. As Google moves from a focus on inbound links to a focus on content and user satisfaction, guest blogging as many SEOs know it is becoming obsolete. But that’s… Continue Reading »

Link Building vs Link Earning: An SEO’s Guide

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In a time when “Quality Content” is touted as the prevailing factor contributing to SEM, many webmasters have become frustrated at the lack of tangible, definitive tactics to improve search rankings. It seems we’ve left the age of if I do X (list my website on 100 web directories, for instance), I will get Y… Continue Reading »

Get the Skinny on Thin Content

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We’ve all heard the phrase “Thin is in.” That may be true on the runway, but on your website – not so much. Too many “thin” pages on your site can actually do more harm than good, hurting your Google rankings and decreasing your chances of being found on the web. Let’s discuss what thin… Continue Reading »

The Search is Over: Examining the Connections Between SEM & Social Media

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It is in human nature to seek clearly defined objects, theories and principles that can be clearly classified and categorized, creating black and white boundaries between what is and what is not. For this reason, Search Engine Marketing and Social Media Marketing are often seen as two mutually exclusive strategies. In other words, it’s widely… Continue Reading »