Category for "Search Engine Marketing"

SEO is a Marathon, Not a Sprint

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All too often business owners assume that after two months of working with an SEO team, their business will be on the first page of Google for all their desired keywords, and remain there for the long haul, allowing them to discontinue their SEO efforts. Sadly, this is rarely the case. SEO takes time: time… Continue Reading »

data highlighter

Adding Highlighted Data to Your Website

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Have you ever searched for something on Google and found that some results look different than others? Some of the items have reviews or images showing up in the search results. Your eye goes right to those results and you take a second to see if that is the site you were interested in as… Continue Reading »

Guest Blogging Is Now More Important Than Ever

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It’s impossible to overstate how important Google is for the small business owner. Google dominates the search engine marketplace: if you can’t be found on Google, chances are that you’re not going to be found at all. That’s why so much time and energy goes into building websites that comply with Google’s best practices. Just… Continue Reading »

A Spooky Surprise for Webmasters: Google Announces Penguin 2.1

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Google seems to be on a role lately, Not only did they recently announce that they had rolled out a re-written algorithm, dubbed Hummingbird, over a month a month ago, at the end of last week Matt Cutts revealed that Google would be launching the Penguin 2.1 update, which will affect approximately 1% of searches… Continue Reading »