Category for "Search Engine Marketing"

SEO: Satisfaction Getting Lost in the Shuffle

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Between link building, title tags, cross linking, pushing out fresh content, and optimizing your copy with your keywords it’s easy for the main goal of search engines – to produce satisfying results to the user – to get lost in the shuffle. Yet Google uses satisfaction as a ranking factor. In fact, Moz.com speculates that… Continue Reading »

SEO Misconceptions Straight from the Horse’s Mouth

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Each week, Matt Cutts, head of Google’s Webspam team, posts informative videos on the Google Webmasters YouTube Channel on recent updates, webmaster tips and other Google News. Recently, he shared a video titled, “What are some misconceptions in the SEO industry?” that hit close to home for us. Below are the insights that he shared… Continue Reading »

Hiring an SEO Agency: Don’t Get Duped!

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Part of excelling in business is focusing on your core competencies and knowing what tasks you can delegate or outsource to others. Passing the torch to a company or employee who specializes in the areas in which you don’t have the time, skills, and/or experience to handle is a smart decision. Search Engine Optimization, or… Continue Reading »