Category for "Search Engine Marketing"

SEO Misconceptions Straight from the Horse’s Mouth

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Each week, Matt Cutts, head of Google’s Webspam team, posts informative videos on the Google Webmasters YouTube Channel on recent updates, webmaster tips and other Google News. Recently, he shared a video titled, “What are some misconceptions in the SEO industry?” that hit close to home for us. Below are the insights that he shared… Continue Reading »

Hiring an SEO Agency: Don’t Get Duped!

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Part of excelling in business is focusing on your core competencies and knowing what tasks you can delegate or outsource to others. Passing the torch to a company or employee who specializes in the areas in which you don’t have the time, skills, and/or experience to handle is a smart decision. Search Engine Optimization, or… Continue Reading »

Keywords: Unlocking Your SEM Success

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When you begin Search Engine Marketing (SEM), the first thing you do is explore potential keywords. Keywords, sometimes called keyword phrases, are the terms that your customers will type into Google or any other search engine in order to find your company. These are the terms that you will then want to incorporate into your… Continue Reading »