Category for "Social Media How To’s"

Whose Brand are You Building? Social Media Content That Actually Helps You Grow

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Marketing your business on social media requires a lot of content. Social Media Examiner puts the ideal number of Facebook posts per day between 2 and 5; if you’re using Instagram, the ideal number of daily posts is 15. When you’re busy running a business, creating that much original content is a big challenge. The… Continue Reading »

Fact-Checking 101: How NOT to be Part of the Fake News Problem

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If you’re using social media to connect with your customers, the odds are better than good that you’re not creating all of the content you post yourself. Sharing is part of the fun of social media, and it’s so easy. When you find a great post that someone else has created that your audience would… Continue Reading »

Storytelling on Social Media: More Important Than Ever Before

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It’s impossible to overstate how important storytelling is when you want to attract, convert, and retain Millennial customers. Social media has been quick to grasp many people who enjoy creating and telling stories for their own amusement. Snapchat, Instagram, and Facebook have all added some form of “Stories” to their platform. People are trying to… Continue Reading »

Persistence Pays Off: The Secret of Building Real Relationships on Social Media

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Developing an effective social media presence takes time. While setting up a profile and beginning to post content isn’t all that involved, it’s the process of developing and interacting with your followers that demands both patience and persistence. Brands sometimes become frustrated when the levels of engagement they’re enjoying aren’t translating into the real-world sales… Continue Reading »