Category for "Social Media How To’s"

2021 Marketing Strategy Insights: TikTok for Business

By

Small business owners often ask us if they should be on TikTok and if the platform can actually help their business. Well, small business owners— you might not know how you feel about TikTok, but TikTok most certainly knows how it feels about you, as evidenced by its new brand and platform, “TikTok for Business”,… Continue Reading »

Use Your Creativity as a Competitive Advantage – DIY Social Media Marketing

By

If you’re like most people, you spend a couple of hours every day on social media. This usually isn’t a couple of hours all at once – it’s a few minutes with your morning coffee, and then again when you’re on the train, and again on lunch break… you get the picture. And if for some reason you’re… Continue Reading »

Investigating Instagram Training Image

Intimidated by Instagram? You Don’t Have to Be

By

Even before the pandemic, Instagram was poised to become the most important digital marketing platform for businesses seeking to reach young, relatively affluent buyers. That’s according to Forbes magazine, which reports two out of every three adults between the ages of 18-29 use Instagram regularly. Sprout Social, which researches shoppers’ social media usage patterns, reports… Continue Reading »

Social Media New Year’s Resolutions: How to Build Better Relationships Online

By

As the year draws to an end, it’s time to look ahead and plan how to make next year better. In this post, we’re going to focus on social media marketing, and the techniques you can use to improve the relationship you have with your customers, attract new customers, and boost your brand visibility. Less… Continue Reading »