Category for "Social Media How To’s"

Use Your Creativity as a Competitive Advantage – DIY Social Media Marketing

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If you’re like most people, you spend a couple of hours every day on social media. This usually isn’t a couple of hours all at once – it’s a few minutes with your morning coffee, and then again when you’re on the train, and again on lunch break… you get the picture. And if for some reason you’re… Continue Reading »

Intimidated by Instagram? You Don’t Have to Be

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Even before the pandemic, Instagram was poised to become the most important digital marketing platform for businesses seeking to reach young, relatively affluent buyers. That’s according to Forbes magazine, which reports two out of every three adults between the ages of 18-29 use Instagram regularly. Sprout Social, which researches shoppers’ social media usage patterns, reports… Continue Reading »

Social Media New Year’s Resolutions: How to Build Better Relationships Online

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As the year draws to an end, it’s time to look ahead and plan how to make next year better. In this post, we’re going to focus on social media marketing, and the techniques you can use to improve the relationship you have with your customers, attract new customers, and boost your brand visibility. Less… Continue Reading »

Whose Brand are You Building? Social Media Content That Actually Helps You Grow

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Marketing your business on social media requires a lot of content. Social Media Examiner puts the ideal number of Facebook posts per day between 2 and 5; if you’re using Instagram, the ideal number of daily posts is 15. When you’re busy running a business, creating that much original content is a big challenge. The… Continue Reading »