Category for "Social Media How To’s"

Fact-Checking 101: How NOT to be Part of the Fake News Problem

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If you’re using social media to connect with your customers, the odds are better than good that you’re not creating all of the content you post yourself. Sharing is part of the fun of social media, and it’s so easy. When you find a great post that someone else has created that your audience would… Continue Reading »

Storytelling on Social Media: More Important Than Ever Before

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It’s impossible to overstate how important storytelling is when you want to attract, convert, and retain Millennial customers. Social media has been quick to grasp many people who enjoy creating and telling stories for their own amusement. Snapchat, Instagram, and Facebook have all added some form of “Stories” to their platform. People are trying to… Continue Reading »

Persistence Pays Off: The Secret of Building Real Relationships on Social Media

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Developing an effective social media presence takes time. While setting up a profile and beginning to post content isn’t all that involved, it’s the process of developing and interacting with your followers that demands both patience and persistence. Brands sometimes become frustrated when the levels of engagement they’re enjoying aren’t translating into the real-world sales… Continue Reading »

Social Sales Have Been Slow But Pinterest Is Poised To Change That

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Over the course of the past two plus years, Facebook, Twitter, Instagram, and other social media sites have introduced ecommerce options that allow users to make purchases without ever leaving the platform. Adoption of these tools has been relatively slow – Business Insider reports they account for only 1% of sales – but Pinterest is… Continue Reading »