Category for "Social Media How To’s"

How Much of Your Social Media Content Do You Need To Create Yourself?

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Social media never stops. Today’s customer has a voracious hunger for content, and will scroll happily for hours, looking at product images, reading posts, watching videos, and sharing the best of what they find with their friends. Top brands feed this hunger by posting frequently – multiple times a day to Facebook and Instagram; Twitter… Continue Reading »

The Fine Art of the Follow

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When we talk about social media as a marketing tool for the business owner, almost all of the focus is on content creation strategies. There’s a lot of conversations around figuring out what types of material will have the most resonance with your target market, as well as efficient methods for creating and sharing it…. Continue Reading »

Coming Soon: Instagram Business Profiles!

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One out of every five Americans uses Instagram, and the social media platform is well aware of how attractive it is to business owners. Advertising options have recently expanded, with the Carousel ads now allowing video and image based content to be used together. Now TechCrunch is reporting that Instagram is testing business profiles. Business… Continue Reading »

Facebook Live: What It Is and Why It Matters

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Last summer, Facebook allowed a few select users – mostly celebrities and influential figures – the ability to broadcast live video. It was an instant hit: people enjoyed being able to watch events as they happened, as well as giving their commentary and response instantly. Now Facebook Live is available to almost all Facebook users…. Continue Reading »