Category for "Social Media How To’s"

Coordinate with Your Local Partners to Promote Events on Social Media

By

Community is hugely important to many of the retailers and other small businesses we work with. They’re deeply involved in efforts to help area schools, charitable organizations and other causes. These efforts are personally meaningful, but they also make good business sense: many customers prefer to do business with those companies they feel are helping… Continue Reading »

#HasBeen?

By

Hashtags are over, have you heard? Brand after brand after brand has tried and failed to capture the public’s interest with unique hashtags; since that hasn’t worked, we’re told, it’s time to abandon the humble hashtag. But what if the hashtag’s not dead? Perhaps the hashtag is simply misunderstood. Rather than trying to create one’s… Continue Reading »

Facebook Is Doing Everything It Can To Keep Users From Going To Your Website

By

How Will You Make This Work for You? On April 12, Facebook is making its Instant Articles feature available to all publishers. This means if you’ve got a website where you post original content and a Facebook page, you’re good to go: you’ll have the ability to post entire articles and video content directly to… Continue Reading »

Can Being Yourself on Social Media Really Be A Competitive Advantage?

By

Richard Branson, Marissa Mayer, and even Tim Cook have all been praised for using their personal social media engagement to boost their brands’ profiles. Being authentic, opinionated, and real-time responsive can be a great strategy for the top-level CEO – but does it work for the typical small business owner? The answer to that question… Continue Reading »