Category for "Social Media How To’s"

Facebook Is Doing Everything It Can To Keep Users From Going To Your Website

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How Will You Make This Work for You? On April 12, Facebook is making its Instant Articles feature available to all publishers. This means if you’ve got a website where you post original content and a Facebook page, you’re good to go: you’ll have the ability to post entire articles and video content directly to… Continue Reading »

Can Being Yourself on Social Media Really Be A Competitive Advantage?

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Richard Branson, Marissa Mayer, and even Tim Cook have all been praised for using their personal social media engagement to boost their brands’ profiles. Being authentic, opinionated, and real-time responsive can be a great strategy for the top-level CEO – but does it work for the typical small business owner? The answer to that question… Continue Reading »

The Road to Recognition: A Case Study in Boosting Store Prominence Using Instagram

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Here’s How the Story Started Roberson’s is a family-owned, full service jeweler located in Little Rock, Arkansas. Their clientele is extremely sophisticated and fashion-conscious. Roberson’s caters to them by providing the looks that start the trends, including exclusive offerings from some of the world’s most exciting designers. It’s absolutely vital to understand which social media… Continue Reading »

Looking for Tomorrow’s Trends? Watch Pinterest Today

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Imagine you ran a gourmet food shop, the type of place where people go for fancy ingredients, specialized cookware, and all the other nifty things that make playing in the kitchen fun. Now wouldn’t you like to know that over the course of the next 6 months to a year, you’re going to see an… Continue Reading »