Category for "Social Media How To’s"

The Road to Recognition: A Case Study in Boosting Store Prominence Using Instagram

By

Here’s How the Story Started Roberson’s is a family-owned, full service jeweler located in Little Rock, Arkansas. Their clientele is extremely sophisticated and fashion-conscious. Roberson’s caters to them by providing the looks that start the trends, including exclusive offerings from some of the world’s most exciting designers. It’s absolutely vital to understand which social media… Continue Reading »

Looking for Tomorrow’s Trends? Watch Pinterest Today

By

Imagine you ran a gourmet food shop, the type of place where people go for fancy ingredients, specialized cookware, and all the other nifty things that make playing in the kitchen fun. Now wouldn’t you like to know that over the course of the next 6 months to a year, you’re going to see an… Continue Reading »

The Writing on the Wall: Understanding the Signature Hashtag

By

Signature Hashtags are hashtags your company develops and tries to own on social media; the ultimate goal is to get social media users to adopt and use the hashtags, boosting the overall visibility and appeal of your brand. Sometimes a signature hashtag is as simple as using your brand’s name: check out #Pandora or #Harley… Continue Reading »

Facebook Advertising: Better than TV Commercials?

By

Reuter’s has recently reported that Facebook is poised to overtake television as the primary advertising platform for business advertisers of all sizes. In the course of a year, Facebook users went from viewing 1 billion videos to more than 8 billion – the sort of exponential growth that has resulted in Facebook enjoying record revenues…. Continue Reading »