Category for "Social Media"

How to Improve Your Organic Reach on YouTube

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As the most-viewed website in the world, YouTube is an ideal platform for startups and small businesses looking to improve their reach across audiences. If you aren’t already—you can and should be utilizing this video platform as part of your digital marketing efforts. However, getting started on YouTube is no small feat. From outlining content… Continue Reading »

Working with Influencers – When & Why to Do It

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Influencers – people who shape our purchasing behavior – are not new. For those of us born before the social media age, these people were our friends and family, and at an aspirational level, celebrities. But now influencers aren’t limited to those close to us in proximity or personal relationships. Social media has created a… Continue Reading »

Use Your Creativity as a Competitive Advantage – DIY Social Media Marketing

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If you’re like most people, you spend a couple of hours every day on social media. This usually isn’t a couple of hours all at once – it’s a few minutes with your morning coffee, and then again when you’re on the train, and again on lunch break… you get the picture. And if for some reason you’re… Continue Reading »

Are You Ready for Reddit?

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Reddit calls itself the front page of the internet. A vast and free-wheeling discussion forum, Reddit is the third most visited website in the world. It has 542 million monthly users – far more than Twitter, which only boasts 336 million monthly visitors. And now, armed with data that shows Reddit users are ‘heavy online… Continue Reading »