Category for "Social Media"

The Do’s and Don’ts of Running a Social Media Contest

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Are you thinking of running a social media contest to boost your brand’s visibility, attract new customers and generate excitement in your store and online? Here are the do’s and don’ts you’ll want to keep in mind: New campaigns can result in an audience increase of up to 34%. Click To Tweet DO: Get ready… Continue Reading »

Can You Really Outsource All of Your Social Media?

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We’ll start this article by stating the obvious: among the suite of services we provide to our clients is social media marketing. Social media is a great way for businesses to connect with their customers; it’s increasingly important as a customer service channel, and, when advertising tools are used strategically, social media boosts brand visibility… Continue Reading »

#RetailFail – Has It Happened to You?

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Nobody’s perfect. Grammar errors, misspellings, and other communication snafus aren’t limited to the digital world. Store signage and displays that get it wrong occur every day, and if you’re ‘lucky’, a customer will snap a picture and share it online tagged #RetailFail. The saying there’s no such thing as bad publicity only goes so far…. Continue Reading »

The Graying of Facebook: Where Are All the Younger Users?

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As Facebook has gotten older, so has its user base. Industry watchers have been saying for years that younger users aren’t using Facebook as enthusiastically as their older siblings, parents, and grandparents are. This month, eMarketer reports that the decline is actually proceeding at a greater rate than expected, with growth among 12 to 17-year-olds… Continue Reading »