Category for "Social Media"

The Graying of Facebook: Where Are All the Younger Users?

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As Facebook has gotten older, so has its user base. Industry watchers have been saying for years that younger users aren’t using Facebook as enthusiastically as their older siblings, parents, and grandparents are. This month, eMarketer reports that the decline is actually proceeding at a greater rate than expected, with growth among 12 to 17-year-olds… Continue Reading »

Move Over Mama: Social Media Displaces Family & Friends as Top Source of Fashion Advice

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Who do shoppers turn to for style tips, fashion advice, and product recommendations? Social media influencers have recently captured the number one spot on the list of reliable fashion idea sources, displacing family and friends, who’d long held the primary position. 500 female shoppers between the ages of 18-34 were interviewed, with 41% reporting, they… Continue Reading »

Instagram Hashtags: What You Need To Know

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In case you were busy during the holiday season, we’d like to bring you up to speed with what’s been going on with Instagram. On December 12th, Instagram announced that users can now follow hashtags the same way they follow user accounts. Following a hashtag doesn’t mean you see every post with that hashtag; instead,… Continue Reading »

Responding to Questions & Comments: Most Effective Social Selling Behavior

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Social media is steadily growing more important as a sales platform. In a recent study from Bambu we learned that Millennials prefer to discover and research brands on social media. 45% of Millennials prefer sales outreach via social compared to other sales methods, such as cold calling. 45% of Millennials prefer sales outreach via social… Continue Reading »