Category for "Social Media"

Responding to Questions & Comments: Most Effective Social Selling Behavior

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Social media is steadily growing more important as a sales platform. In a recent study from Bambu we learned that Millennials prefer to discover and research brands on social media. 45% of Millennials prefer sales outreach via social compared to other sales methods, such as cold calling. 45% of Millennials prefer sales outreach via social… Continue Reading »

Get Ready for More Metrics from Facebook

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Business owners and marketing agencies alike have been asking Facebook for more information about how users view and engage with page content and advertising. At last the giant social media platform has agreed, announcing that it will be introducing new metrics and measurement tools for marketers on a monthly basis. This staged roll out gives… Continue Reading »

Mark Zuckerberg’s Plans for a Post-Smartphone World

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Every year, Facebook holds a huge event. Founder Mark Zuckerberg uses this opportunity to discuss what the biggest social media platform in the world is going to focus on in the year to come. He is an ambitious man, with big visions, and they don’t all necessarily come to fruition after being announced. That being… Continue Reading »

Snapchat’s About To get Stomped-and Pinterest is in Danger

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Herman Melville may have known a lot about whale hunting, but the Moby Dick author was clueless about social media. He wrote that it is better to fail in originality than to succeed in imitation. The leadership at Snapchat aren’t likely to agree. Snapchat pioneered some really nifty social media constructs, especially their Stories feature…. Continue Reading »