Category for "Social Media"

Do You Talk About Your Community on Social Media?

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More than half of all respondents to an eMarketer survey said that they prefer patronizing local businesses because it helps their community thrive. Being seen as a vital, engaged part of the neighborhood is important to many business owners. Social media is uniquely valuable as a tool to showcase your community commitment while strengthening the… Continue Reading »

Get Ready for GIFs: Facebook To Roll Out New Commenting Feature

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Call it GIF creep. For years, Facebook steadfastly refused to support animated GIF files: their logic was that the moving images disrupted the Facebook experience, potentially ruining the aesthetics of a users’ feed. The launch of the autoplay video shattered the logic in that argument. Facebook began allowing GIFs in posts in 2015. GIFs have… Continue Reading »

A Surprising Insight into Instagram Advertising

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It’s no secret that Instagram is popular – as of this writing, there are 600 million active users – and the number of businesses advertising on Instagram has reached new heights. There are 8 million business profiles on Instagram, and of those, 1 million advertise. Types of Instagram Advertising There are four kinds of Instagram… Continue Reading »

In A Sea of Content, Look for Islands

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Content marketing is one of the few truly effective tools small companies can use to compete effectively with larger brands. Creating articles, videos, graphics and other content that your customer base values and appreciates is easier than ever thanks to smartphone technology and a range of free online tools. There’s just one problem: there’s so… Continue Reading »