Category for "Tech Tools"

Gamification is More than Fun and Games

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There are five generations of consumers in the marketplace right now: the Silent Generation – parents of the Baby Boomers, Baby Boomers, Gen X, Millennials, and the youngest shoppers, Gen Z. We’ve discussed how Gen X, Millennials, and Gen Z have all played video games throughout their lives. Now it’s a good time to talk… Continue Reading »

Understanding Intelligent Content

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There are two reasons why it’s time to take a hard look at the content you have on your website. The first is the steadily increasing percentage of online inquiries that are voice searches. ComScore reports that we’ll hit 50% by 2020, as smart speakers become as much a part of our lives as smartphones… Continue Reading »

Just Looking, Thanks: Why Retail is Better with Beacons

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95% of shoppers prefer to be left alone while they’re in a store. Let’s just repeat that for emphasis. 95% of shoppers prefer to be left alone while they’re in a store. A recent HRC Retail Advisory Survey reveals that shoppers want help to be available on an as-needed basis, with the key takeaway being… Continue Reading »