Category for "Tech Tools"

Understanding Intelligent Content

By

There are two reasons why it’s time to take a hard look at the content you have on your website. The first is the steadily increasing percentage of online inquiries that are voice searches. ComScore reports that we’ll hit 50% by 2020, as smart speakers become as much a part of our lives as smartphones… Continue Reading »

Just Looking, Thanks: Why Retail is Better with Beacons

By

95% of shoppers prefer to be left alone while they’re in a store. Let’s just repeat that for emphasis. 95% of shoppers prefer to be left alone while they’re in a store. A recent HRC Retail Advisory Survey reveals that shoppers want help to be available on an as-needed basis, with the key takeaway being… Continue Reading »

Fruit Off the Vine: Don’t Lose Your Content

By

Shortly after purchasing Vine, Twitter announced that the app, home of the looping six second video clip, will soon be no more. Such is the nature of the savage social media landscape: some platforms just don’t last very long. Industry insiders are already speculating about where Vine stars are going to go next – so… Continue Reading »