Category for "Technology"

What’s the Best Way to Attract Young Shoppers’ Attention? Video Ads on Social Media

By

67 million people were born between 1995 and 2010. Dubbed “Gen Z”, these shoppers value choice and flexibility more than their older counterparts, according to Hulu CMO Kelly Campbell. Campbell was speaking during Advertising Week, an industry convention focused on emerging best practices. Not surprisingly,  video was a large part of the conversation. 50% of… Continue Reading »

The Do’s and Don’ts of Running a Social Media Contest

By

Are you thinking of running a social media contest to boost your brand’s visibility, attract new customers and generate excitement in your store and online? Here are the do’s and don’ts you’ll want to keep in mind: New campaigns can result in an audience increase of up to 34%. Click To Tweet DO: Get ready… Continue Reading »

4 Ways to Create More Engaging Emails

By

Email marketing is one of the most powerful marketing channels available to small business owners. This is true for companies who serve the public directly, and this is true for companies who are in the B2B sector. 53% of all emails are opened on mobile devices. Click To Tweet An oft cited static puts the… Continue Reading »

The Customer Journey Isn’t a Straight Line

By

“Forget everything you knew about the customer funnel!”  This sounds like very bold marketing advice – the type you might want to disregard because it sounds too over the top – but when you realize the source, you may want to reconsider. Your job is to provide the customer with a satisfying experience no matter… Continue Reading »