Category for "Technology"

Is Being Clueless About Conversion Rates Hurting Your Business?

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It’s so easy to take your website for granted. This is especially true for businesses who don’t sell online. The perception that the website is nothing more than an online brochure leads to a valuable marketing channel going underutilized – and in today’s competitive economy, that’s a mistake. You’re not going to value your website… Continue Reading »

Control Issues: Are You Giving Away Too Much When You’re Trying to Build Your Business?

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When The Economist magazine used their cover to declare the world’s most valuable resource was no longer oil, and was in fact data, they were telling a very important truth – not only for Google, Amazon, Apple, Facebook and the other big brands featured in the story, but for every business, including yours. Data can… Continue Reading »

Speed Testing: Google’s Not Playing & You Should Be Paying Attention

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Mary Ellen Coe is the president of Google Customer Solutions. She’s trying to call business owners’ attention to an area of mobile marketing that gets far too little attention: page speed. If a page on your site fails to load within 3 seconds, customers will abandon it. Click To Tweet We all know that page… Continue Reading »