Category for "Technology"

#RetailFail – Has It Happened to You?

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Nobody’s perfect. Grammar errors, misspellings, and other communication snafus aren’t limited to the digital world. Store signage and displays that get it wrong occur every day, and if you’re ‘lucky’, a customer will snap a picture and share it online tagged #RetailFail. The saying there’s no such thing as bad publicity only goes so far…. Continue Reading »

Pumping Iron & Your Website: What’s the Connection?

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The gym I go to puts up a lot of motivational posters. They are helpful reminders, especially during that mid-workout moment when calling it quits a little early today is very tempting. This week a new poster went up that reads, “I am not the strongest. I am not the biggest. I am not the… Continue Reading »

Understanding the Value of Lead Generation for Retail

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When I talk about lead generation, sometimes I can see the retailers in the audience tuning out. They think this conversation isn’t relevant to them – after all, isn’t lead gen a B2B thing?  We’re going to use this blog to talk about the fact that lead generation is in fact extremely relevant to retailers…. Continue Reading »

Shopping Online & Buying Online – 2 Very Different Things!

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If you’re involved in e-commerce or plan to be in the near future, it’s very important to understand the difference between shopping online and buying online. The two experiences are different, and your customers want you to provide both on your website. Buying is a purpose-driven behavior. When people buy online, they do so in… Continue Reading »