Category for "Tips & Trends"

Subscriptions Are Sexy – But Are They Right for Your Business?

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Every month, Birchbox sends out close to a million boxes filled with makeup and skin care samples to their loyal subscribers. Other industries were quick to jump on the subscription bandwagon: today, there are subscription boxes available featuring snacks, jewelry, socks, art supplies and more. Subscription boxes are only the tip of the iceberg. There… Continue Reading »

Originality is Overrated – Really!

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After the Republican National Convention, everyone’s talking about originality. High school teachers across the country took to social media to explain the ins and outs of plagiarism; both Melania and Donald Jr. have been accused of, at a minimum, borrowing key phrases from other people’s speeches. It’s clear that when it comes to content –… Continue Reading »

Is Channel Management Your Missing Stair?

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Counselors and therapists often use the concept of the Missing Stair to describe problematic family or organizational dynamics – generally, there’s one person who’s create difficulties, but no one wants to address or deal with that person, so everyone changes their behavior to work around them. It’s like having a missing stair in a staircase… Continue Reading »

Instagram Is About To Get Even More Interesting: New Advertising Tools You Need To Know About

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For many small business owners, Instagram is already the most important social media platform in their marketing mix. Rated as the most vital social network by more than a third of those 34 and under, Instagram can be highly successful when used as a sales tool – a fact demonstrated very well by brands like… Continue Reading »