Category for "Tips & Trends"

Are you beginning to feel as if every small business is launching their own website? That’s because, well— they are. Digital marketing isn’t just for big name brands anymore. In fact, according to the SBA, roughly 64% of small businesses had their own dedicated website in 2019. The reason why the remaining 36% of small… Continue Reading »

The pressures imposed by the COVID 19 pandemic have led many business owners to consider e-commerce. If you’ve been thinking about it but aren’t sure that this is the right way to go, a low-stress, low-investment way to test the waters is with a Digital Pop Up Shop. Think of a Digital Pop Up Shop… Continue Reading »

Are your customers between 18 and 49 years old? Then you definitely want to connect with them using video: it’s the preferred messaging channel for the majority of these shoppers. 30 million people visit YouTube every day and when they’re there, they’re consuming a LOT of video content: on average, 5 billion videos are viewed… Continue Reading »

During the shutdown, we learned that when people can’t get out, they spend a lot of time on their phone scrolling through social media. Pinterest was enjoying significant growth before the pandemic. Once everyone was stuck at home, the platform saw an influx of even more new users, and users spent a lot of time… Continue Reading »