Category for "Tips & Trends"

Content is King, Communication is Emperor: The 4 C’s of Digital Communication

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You may have heard it said that “a confused mind takes no action.” When it comes to interacting with potential consumers as a small business in the digital sphere, nothing is more accurate nor relevant. Communicating with customers online presents a number of challenges that leave very little room for error (think: semantics, context clues,… Continue Reading »

These are the Trends Pinterest Pros Predict for 2021

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This year’s Pinterest Predicts report is out, along with all the trends Pinterest pros expect to see as 2021 continues to unfold. Whether you plan on working Pinterest into your current digital marketing strategy or are already seeing the fruits of your labor, here’s what all small business owners should know… Did You Know? 442… Continue Reading »

Digital Marketing Skills You Need This Year: Key Platform Pivots & Channel Changes for 2021

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Just as life “as we knew it” shifted and changed in 2020, so did many of the mediums we use to promote our businesses and connect with our customers. Here’s what you need to know regarding what changed in digital marketing in 2020 and how this should impact your DIY Digital Marketing efforts going forward…… Continue Reading »

Insider Tips for Launching or Updating Your Business Website

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Are you beginning to feel as if every small business is launching their own website? That’s because, well— they are. Digital marketing isn’t just for big name brands anymore. In fact, according to the SBA, roughly 64% of small businesses had their own dedicated website in 2019. The reason why the remaining 36% of small… Continue Reading »