Category for "Tips & Trends"

Relationship Building with Data-Driven Communications for Architects, Engineers & Builders

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Getting back to work doesn’t mean getting back to normal. The COVID-19 pandemic has profoundly changed the way work gets done. In collaboration with Talisen Construction, Technology Therapy Group is presenting a free webinar “Relationship Building with Data-Driven Communications for Architects, Engineers & Builders” on June 9, 2020 at 1:00 PM Eastern Time. We put… Continue Reading »

Good Communication Can Save Your Brand During Quarantine

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Right now, your customers are home and they’re online. Your digital communication channels – your website, your social media, and your email marketing – are still in place. You have the opportunity to stay connected to your customers. To keep customer relationships strong, your marketing and communication needs to stay constant & positive. Now we’ll… Continue Reading »

Is Being Clueless About Conversion Rates Hurting Your Business?

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It’s so easy to take your website for granted. This is especially true for businesses who don’t sell online. The perception that the website is nothing more than an online brochure leads to a valuable marketing channel going underutilized – and in today’s competitive economy, that’s a mistake. You’re not going to value your website… Continue Reading »

Control Issues: Are You Giving Away Too Much When You’re Trying to Build Your Business?

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When The Economist magazine used their cover to declare the world’s most valuable resource was no longer oil, and was in fact data, they were telling a very important truth – not only for Google, Amazon, Apple, Facebook and the other big brands featured in the story, but for every business, including yours. Data can… Continue Reading »