Category for "Web Tips"

How to Capture Leads on Your Website

By

“Attract and convert! Attract and convert!” You’ve heard the buzz phrase more times than you can count— but do you know how to bring in and convert leads into paying customers? Or why it’s so essential to have capture points on your business website? Sure, getting traffic to your website is critical. Maintaining contact with… Continue Reading »

Content is King, Communication is Emperor: The 4 C’s of Digital Communication

By

You may have heard it said that “a confused mind takes no action.” When it comes to interacting with potential consumers as a small business in the digital sphere, nothing is more accurate nor relevant. Communicating with customers online presents a number of challenges that leave very little room for error (think: semantics, context clues,… Continue Reading »

Is Being Clueless About Conversion Rates Hurting Your Business?

By

It’s so easy to take your website for granted. This is especially true for businesses who don’t sell online. The perception that the website is nothing more than an online brochure leads to a valuable marketing channel going underutilized – and in today’s competitive economy, that’s a mistake. You’re not going to value your website… Continue Reading »

Speed Testing: Google’s Not Playing & You Should Be Paying Attention

By

Mary Ellen Coe is the president of Google Customer Solutions. She’s trying to call business owners’ attention to an area of mobile marketing that gets far too little attention: page speed. If a page on your site fails to load within 3 seconds, customers will abandon it. Click To Tweet We all know that page… Continue Reading »