Category for "Web Tips"

Are You Insecure?

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Almost every day, your customers are exposed to news stories about data breaches. Large organizations have had massive security breaches, leaving thousands of people vulnerable to identity theft, fraud, and more. So you can understand why, when a customer looks at your e-commerce site, one of the questions they ask themselves is “Is this safe?”… Continue Reading »

Boost Sales with a Seasonal SEO Strategy

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One of the reasons Technology Therapy Group has such strong results from our SEO campaigns is because we know customer search patterns change throughout the year. This is particularly relevant to our retail clientele, who often realize the lion’s share of their annual revenue during the last quarter. Traffic from PPC ads converts 50% more… Continue Reading »

Exclusive Offers Drive Sales

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When something is exclusive, it means “Not for everybody”. In romance, reaching the point of exclusivity can be a major milestone. It means you’re not interested in having other people involved in the relationship – it’s just you and your special someone. Customers want to be treated like they’re a special someone. While obviously you… Continue Reading »

Your Holiday Promotional Plans Need to Go Beyond 12/25

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The week after Christmas, before the New Year starts, can be very profitable. In fact, some retailers call this short period of time “the Second Season”  –  a chance to make sales to all those people who received gift cards for the holidays, as well as those who are returning the gifts they received in… Continue Reading »