Category for "Web Tips"

5 Minutes to 5 Hours…Why Does Development Time Vary So Much?

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When a change needs to be made to a website’s structure or functionality, it’s a job for our development team. Understanding how long changes will take can be a frustrating experience, as what may appear to be a simple change can take a great deal of time, while other changes, that seem far more complex,… Continue Reading »

How Soon is Too Soon for Holiday Ads?

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We’re still in the midst of Back to School season, but the holidays are right around the corner. Is it too soon to start your holiday promotions? Holiday ad campaigns that begin in October have a 7% increase in ad impressions. Click To Tweet While we wouldn’t advise you to start running any ads tomorrow,… Continue Reading »

Facebook’s Ad Transparency Tools = A Gift for Business Owners

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Ad transparency tools are designed to allow anyone to see who is running an ad they encounter. Click To Tweet Facebook has introduced new ad transparency tools as part of its ongoing effort to improve its reputation after numerous privacy and fake news scandals. Ad transparency tools are designed to allow anyone to see who… Continue Reading »

Stores Aren’t Dead, But Good Luck Trying to Find a Store-Only Shopper

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New research from Internet Retailer reveals something you may already know: today’s customer wants it all. The 2018 Online Apparel Report investigates how a marketplace that was once fairly limited to physical retail locations has been disrupted by Amazon, Walmart, and digital native brands. Some of the insights shared are quite eye-opening, including: – Amazon… Continue Reading »