Category for "Web Tips"

How Soon is Too Soon for Holiday Ads?

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We’re still in the midst of Back to School season, but the holidays are right around the corner. Is it too soon to start your holiday promotions? Holiday ad campaigns that begin in October have a 7% increase in ad impressions. Click To Tweet While we wouldn’t advise you to start running any ads tomorrow,… Continue Reading »

Facebook’s Ad Transparency Tools = A Gift for Business Owners

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Ad transparency tools are designed to allow anyone to see who is running an ad they encounter. Click To Tweet Facebook has introduced new ad transparency tools as part of its ongoing effort to improve its reputation after numerous privacy and fake news scandals. Ad transparency tools are designed to allow anyone to see who… Continue Reading »

Stores Aren’t Dead, But Good Luck Trying to Find a Store-Only Shopper

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New research from Internet Retailer reveals something you may already know: today’s customer wants it all. The 2018 Online Apparel Report investigates how a marketplace that was once fairly limited to physical retail locations has been disrupted by Amazon, Walmart, and digital native brands. Some of the insights shared are quite eye-opening, including: – Amazon… Continue Reading »

New eCommerce Report Reveals Every Business is an Online Business

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If you have an online store, it’s fairly obvious that you need a robust digital presence. But recent research from the eCommerce Foundation reveals that every business is an online business – even brick and mortar only stores and B2B companies. There’s an expectation that instant access to information is available in every setting. Click… Continue Reading »