Category for "Website Best Practices"

Klaviyo Announces Signup Form A/B Testing

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“It’s like putting your signup forms on autopilot with the smartest ecommerce data scientists available.” -Mike Green, Product Marketing Manager at Klaviyo. ATTENTION ALL GROWTH-FOCUSED ECOMMERCE STORE OWNERS: Are you ready to access the data points you need to really grow your business? If so, it’s time you get familiar with Klaviyo—the data-driven, personalized marketing… Continue Reading »

Is Being Clueless About Conversion Rates Hurting Your Business?

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It’s so easy to take your website for granted. This is especially true for businesses who don’t sell online. The perception that the website is nothing more than an online brochure leads to a valuable marketing channel going underutilized – and in today’s competitive economy, that’s a mistake. You’re not going to value your website… Continue Reading »

Speed Testing: Google’s Not Playing & You Should Be Paying Attention

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Mary Ellen Coe is the president of Google Customer Solutions. She’s trying to call business owners’ attention to an area of mobile marketing that gets far too little attention: page speed. If a page on your site fails to load within 3 seconds, customers will abandon it. Click To Tweet We all know that page… Continue Reading »