Category for "Website Best Practices"

Are You Insecure?

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Almost every day, your customers are exposed to news stories about data breaches. Large organizations have had massive security breaches, leaving thousands of people vulnerable to identity theft, fraud, and more. So you can understand why, when a customer looks at your e-commerce site, one of the questions they ask themselves is “Is this safe?”… Continue Reading »

Exclusive Offers Drive Sales

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When something is exclusive, it means “Not for everybody”. In romance, reaching the point of exclusivity can be a major milestone. It means you’re not interested in having other people involved in the relationship – it’s just you and your special someone. Customers want to be treated like they’re a special someone. While obviously you… Continue Reading »

Your Holiday Promotional Plans Need to Go Beyond 12/25

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The week after Christmas, before the New Year starts, can be very profitable. In fact, some retailers call this short period of time “the Second Season”  –  a chance to make sales to all those people who received gift cards for the holidays, as well as those who are returning the gifts they received in… Continue Reading »

5 Ways to Make Black Friday Better

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If you’ve been in retail for any time at all, you’ve seen Black Friday change. Once the traditional kick off to the holiday shopping season, Black Friday is now part of a larger week-long shopping event. Small Business Saturday and Cyber Monday add to the excitement of the season – but they can make it… Continue Reading »