Category for "Website Best Practices"

Doing Business in a Mobile-First World: What Google’s Changes Mean To You

By

Well, here we are in 2018, the year Google has announced it intends to switch to a mobile-first index. Up to 60% of all Google searches currently originate on a mobile device, and the expectation is that this percentage will only increase. For this reason, there will be a significant change in the way search… Continue Reading »

Half of Gen Z Shoppers Expect Websites to Anticipate Their Needs

By

The Center for Generational Kinetics researches how different generations of shoppers discover and interact with retailers and brands. In a recent study of Generation Z – shoppers currently aged between 2-19 – they found that 50% of these shoppers won’t go to a website that can’t anticipate what they’re looking for. Let’s take a look… Continue Reading »

Consider the Search Bar

By

The most successful businesses are the businesses who make the best use of their data. That’s why we’re big advocates of the on-site search bar. Moz tells us that 30% of site visitors will use an on-site search bar if one is available. Site search makes it faster and easier for visitors to find what… Continue Reading »

How Do We Know What’s Not Working?

By

Many times, the retailers who come to work with us have some degree of frustration with their existing website. Many times, these websites look great – they’re aesthetically pleasing, with a sensible retail design – but the sales just aren’t happening. It’s important to determine the cause of the problem. How do we do that?… Continue Reading »