Category for "Website Best Practices"

When a change needs to be made to a website’s structure or functionality, it’s a job for our development team. Understanding how long changes will take can be a frustrating experience, as what may appear to be a simple change can take a great deal of time, while other changes, that seem far more complex,… Continue Reading »

As a business owner, you depend on your website to transition a customer from interest to action. No matter where a customer first encounters your brand – on social media, through advertising, or as the result of a search – when they want more information about you, they’ll visit your website. The experience they have… Continue Reading »

I’ve just gotten back from the Atlanta Jewelry Show, where I had the opportunity to discuss mapping the customer journey with a number of business owners, including retailers, manufacturers, and brands. Here are a few key points that arose out of that discussion that I’d like to share with you: Use your website analytics to… Continue Reading »

If you have an online store, it’s fairly obvious that you need a robust digital presence. But recent research from the eCommerce Foundation reveals that every business is an online business – even brick and mortar only stores and B2B companies. There’s an expectation that instant access to information is available in every setting. Click… Continue Reading »