Category for "Website Best Practices"

Many times, the retailers who come to work with us have some degree of frustration with their existing website. Many times, these websites look great – they’re aesthetically pleasing, with a sensible retail design – but the sales just aren’t happening. It’s important to determine the cause of the problem. How do we do that?… Continue Reading »

I shop for everything online: clothes, jewelry, tires, travel, and furniture. I don’t just shop — I buy too! Recently, I was shopping for a mattress; mine is in need of replacing. I decided to buy online because the ones I have tried in the stores did not turn out all that great, whereas the last one… Continue Reading »

I’ve just gotten back from a round of at several jewelry industry conventions and I have to share a story I heard from a retailer with you. Like many jewelers, this particular retailer carries a mix of their own custom jewelry creations and several designer lines. They’ve been in business for a quite a few… Continue Reading »

The single most important thing to understand about effectively marketing jewelry is that your website is the heart of your business. It must be well-designed, engaging, and robust enough to meet your customer’s expectations. That’s not all. There are five website elements that are absolutely non-negotiable. You have to have them. Here’s what they are…. Continue Reading »