Category for "Website Best Practices"

4 Things You Need to Know About Mapping the Customer Journey

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I’ve just gotten back from the Atlanta Jewelry Show, where I had the opportunity to discuss mapping the customer journey with a number of business owners, including retailers, manufacturers, and brands. Here are a few key points that arose out of that discussion that I’d like to share with you: Use your website analytics to… Continue Reading »

New eCommerce Report Reveals Every Business is an Online Business

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If you have an online store, it’s fairly obvious that you need a robust digital presence. But recent research from the eCommerce Foundation reveals that every business is an online business – even brick and mortar only stores and B2B companies. There’s an expectation that instant access to information is available in every setting. Click… Continue Reading »

The Care & Feeding of….Your Business Website?

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As you know, we’re dog lovers here at Technology Therapy Group. There’s a lot that goes into caring for dogs. Every day means a walk, food, water, playtime, and treats. And every now and then, our dogs need special care. The Fourth of July fireworks can overwhelm our canine companions, and more than a few… Continue Reading »

Should Your Store Look Like Your Website?

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Everybody sleeps, but not everybody wants to buy a mattress online. Nest Bedding has always embraced an omnichannel strategy, with a very robust e-commerce presence as well as brick and mortar locations. What’s really interesting, as Digiday reports, is how the physical store locations’ design and aesthetic was influenced by the website. [Customers] are going… Continue Reading »